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Asia Pacific Extended Reality (XR) Market 2024-2033 by Technology (AR, VR, MX), Component (Hardware, Software, Service & Content Creation), Device Type (AR Devices, VR Devices, MR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity

  • Report ID: 65569
  • Date: May, 2024
  • Pages: 170
  • Category: ICT & Media

Asia Pacific extended reality (XR) market will grow by 34.7% annually with a total addressable market cap of $1.36 trillion ($1,358.8 billion) over 2024-2033, driven by the wider Internet coverage, the increasing demand for immersive experiences, prevalent mobile and smart devices, and rising demand from consumer electronics, healthcare, and other industrial sectors.

Highlighted with 43 tables and 82 figures, this 170-page report “Asia Pacific Extended Reality (XR) Market 2024-2033 by Technology (AR, VR, MX), Component (Hardware, Software, Service & Content Creation), Device Type (AR Devices, VR Devices, MR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Asia Pacific extended reality (XR) market and all its sub-segments through extensively detailed classifications.

Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2021-2023 and provides forecast from 2024 till 2033 with 2023 as the base year.
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces

The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify Asia Pacific extended reality (XR) market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End User, and Country.

Based on Technology, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) and production value ($ bn) for 2024-2033 included in each main section.

• Augmented Reality (AR)
o Marker-based Augmented Reality (Passive Marker, Active Marker)
o Markerless Augmented Reality (Model-based Tracking, Image-based Processing)
o Other Technologies
• Virtual Reality (VR) (Nonimmersive Technology, Semi-Immersive Technology and Fully Immersive Technology)
• Mixed Reality (MR)

Based on Component, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) production value ($ bn) for 2024-2033 included in each main section.

• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Other Hardware
• Software
o Software Developer Kits
o Cloud-based Solutions
• Service & Content Creation

By Device Type, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.

• AR Devices
o Head-Mounted Display (HMD)
o Head-Up Display (HUD)
o Smart Glasses
o Handheld Devices and Others
• VR Devices
o Head-Mounted Display (HMD)
o Gesture-Tracking Device
o Projector & Display Wall
• MR Devices
o Wireless Devices
o Wired Devices

By Industry Vertical, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) and production value ($ bn) for 2024-2033 included in each main section.

• Gaming & Entertainment
• Industrial & Manufacturing
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals

By End User, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.

• Consumer
• Enterprise
o Large Enterprises
o Small- & Medium-sized Enterprises (SMEs)

Geographically, the following national/local markets are fully investigated:

• Japan
• China
• South Korea
• Australia
• India
• Rest of APAC (further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2024-2033. The breakdown of national markets by Technology, Component, and Industry Vertical over the forecast years are also included.

The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.


Selected Key Players:

Acer Inc.
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
DAQRI
Dell Technologies Inc.
EON Reality, Inc.
Google, LLC
HP Development Co., L.P.
HTC Corporation
Infinity Augmented Reality, Inc.
Intel Corporation
Intellectsoft LLC
Leap Motion, Inc.
Lumus Ltd.
Magic Leap, Inc
Meta Company
Microsoft Corp.
Niantic Inc.
Nintendo Co., Ltd.
Occipital Inc.
Oculus VR, LLC
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Seiko Epson Corporation
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Virtuix
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zappar Ltd.
Zugara, Inc.

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

1 Introduction 9
1.1 Industry Definition and Research Scope 9
1.1.1 Industry Definition 9
1.1.2 Research Scope 10
1.2 Research Methodology 13
1.2.1 Overview of Market Research Methodology 13
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18
2 Market Overview and Dynamics 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 23
2.1.2 Impact of COVID-19 on the Market 26
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 28
2.2 Major Growth Drivers 32
2.3 Market Restraints and Challenges 37
2.4 Emerging Opportunities and Market Trends 40
2.5 Porter’s Fiver Forces Analysis 44
3 Segmentation of Asia Pacific Market by Technology 48
3.1 Market Overview by Technology 48
3.2 Augmented Reality (AR) 52
3.2.1 Marker-based AR 53
3.2.2 Markerless AR 54
3.2.3 Other Technologies 55
3.3 Virtual Reality (VR) 56
3.3.1 Nonimmersive Technology 57
3.3.2 Semi-Immersive Technology 58
3.3.3 Fully Immersive Technology 59
3.4 Mixed Reality (MR) 60
4 Segmentation of Asia Pacific Market by Component 61
4.1 Market Overview by Component 61
4.2 Hardware 65
4.2.1 Sensors 67
4.2.2 Semiconductor Component 68
4.2.3 Displays and Projectors 69
4.2.4 Position Trackers 70
4.2.5 Cameras 71
4.2.6 Other Hardware 72
4.3 Software 73
4.3.1 Software Developer Kits 74
4.3.2 Cloud-based Solutions 75
4.4 Service & Content Creation 76
5 Segmentation of Asia Pacific Market by Device Type 77
5.1 Market Overview by Device Type 77
5.2 AR Devices 79
5.2.1 Head-Mounted Display (HMD) 81
5.2.2 Head-Up Display (HUD) 82
5.2.3 Smart Glasses 83
5.2.4 Handheld Devices and Others 84
5.3 VR Devices 85
5.3.1 Head-Mounted Display (HMD) 87
5.3.2 Gesture-Tracking Device 88
5.3.3 Projector & Display Wall 89
5.4 MR Devices 90
5.4.1 Wireless Devices 91
5.4.2 Wired Devices 92
6 Segmentation of Asia Pacific Market by Industry Vertical 93
6.1 Market Overview by Industry Vertical 93
6.2 Gaming & Entertainment 97
6.3 Industrial & Manufacturing 98
6.4 Aerospace & Defense 99
6.5 Healthcare 100
6.6 Education 101
6.7 Automotive 102
6.8 Retail & Marketing 103
6.9 Other Verticals 104
7 Segmentation of Asia Pacific Market by End User 105
7.1 Market Overview by End User 105
7.2 Consumer 107
7.3 Enterprise 108
7.3.1 Large Enterprises 109
7.3.2 Small- & Medium-sized Enterprises (SMEs) 110
8 Asia-Pacific Market 2022-2032 by Country 111
8.1 Overview of Asia-Pacific Market 111
8.2 Japan 114
8.3 China 117
8.4 Australia 119
8.5 India 122
8.6 South Korea 124
8.7 Rest of APAC Region 126
9 Competitive Landscape 128
9.1 Overview of Key Vendors 128
9.2 New Product Launch, Partnership, Investment, and M&A 131
9.3 Company Profiles 132
Acer Inc. 132
Apple Inc. 134
Atheer, Inc. 135
Blippar Ltd. 136
Catchoom Technologies, S.L. 137
DAQRI 138
Dell Technologies Inc. 139
EON Reality, Inc. 140
Google, LLC 141
HP Development Co., L.P. 142
HTC Corporation 143
Infinity Augmented Reality, Inc. 144
Intel Corporation 145
Intellectsoft LLC 146
Leap Motion, Inc. 147
Lumus Ltd. 148
Magic Leap, Inc 149
Meta Company 150
Microsoft Corp. 151
Niantic Inc. 152
Nintendo Co., Ltd. 153
Occipital Inc. 154
Oculus VR, LLC 155
Optinvent S.A. 156
Popar Co., Ltd. 157
Qualcomm Technologies Inc. 158
Samsung Co., Ltd. 159
Seiko Epson Corporation 160
Sony Corporation 161
Total Immersion 162
Universal mCloud Corp. (NGRAIN) 163
Virtuix 164
Vuzix Corp. 165
Wayray AG 166
Wikitude GmbH 167
Zappar Ltd. 168
Zugara, Inc. 169
RELATED REPORTS 170


List of Tables



Table 1. Snapshot of Asia Pacific Extended Reality Market in Balanced Perspective, 2022-2032 19
Table 2. World Economic Outlook, 2021-2031 24
Table 3. World Economic Outlook, 2021-2023 25
Table 4. Scenarios for Economic Impact of Ukraine Crisis 29
Table 5. Main Product Trends and Market Opportunities in Asia Pacific Extended Reality Market 40
Table 6. Asia Pacific Extended Reality Market by Technology, 2022-2032, $ mn (Demand Value) 48
Table 7. Asia Pacific Extended Reality Market by Technology, 2022-2032, $ mn (Production Value) 50
Table 8. Asia Pacific Augmented Reality Market by Technology, 2022-2032, $ mn 52
Table 9. Asia Pacific Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn 53
Table 10. Asia Pacific Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn 54
Table 11. Asia Pacific Virtual Reality Market by Technology, 2022-2032, $ mn 56
Table 12. Asia Pacific Extended Reality Market by Component, 2022-2032, $ mn (Demand Value) 61
Table 13. Asia Pacific Extended Reality Market by Component, 2022-2032, $ mn (Production Value) 63
Table 14. Asia Pacific Extended Reality Market: Hardware by Type, 2022-2032, $ mn 66
Table 15. Asia Pacific Extended Reality Market: Software by Type, 2022-2032, $ mn 73
Table 16. Asia Pacific Extended Reality Market by Device Type, 2022-2032, $ mn 77
Table 17. Asia Pacific Augmented Reality Market by Device, 2022-2032, $ mn 80
Table 18. Asia Pacific Virtual Reality Market by Device, 2022-2032, $ mn 86
Table 19. Asia Pacific Mixed Reality (MR) Market by Device, 2022-2032, $ mn 90
Table 20. Asia Pacific Extended Reality Market by Industry Vertical, 2022-2032, $ mn (Demand Value) 93
Table 21. Asia Pacific Extended Reality Market by Industry Vertical, 2022-2032, $ mn (Production Value) 95
Table 22. Asia Pacific Extended Reality Market by End User, 2022-2032, $ mn 105
Table 23. Asia Pacific Extended Reality Market by End User, 2022-2032, $ mn 108
Table 24. APAC Extended Reality Market by Country, 2022-2032, $ mn 112
Table 25. Japan Extended Reality Market by Technology, 2022-2032, $ mn 116
Table 26. Japan Extended Reality Market by Component, 2022-2032, $ mn 116
Table 27. Japan Extended Reality Market by Industry Vertical, 2022-2032, $ mn 116
Table 28. China Extended Reality Market by Technology, 2022-2032, $ mn 118
Table 29. China Extended Reality Market by Component, 2022-2032, $ mn 118
Table 30. China Extended Reality Market by Industry Vertical, 2022-2032, $ mn 118
Table 31. Australia Extended Reality Market by Technology, 2022-2032, $ mn 121
Table 32. Australia Extended Reality Market by Component, 2022-2032, $ mn 121
Table 33. Australia Extended Reality Market by Industry Vertical, 2022-2032, $ mn 121
Table 34. India Extended Reality Market by Technology, 2022-2032, $ mn 123
Table 35. India Extended Reality Market by Component, 2022-2032, $ mn 123
Table 36. India Extended Reality Market by Industry Vertical, 2022-2032, $ mn 123
Table 37. South Korea Extended Reality Market by Technology, 2022-2032, $ mn 125
Table 38. South Korea Extended Reality Market by Component, 2022-2032, $ mn 125
Table 39. South Korea Extended Reality Market by Industry Vertical, 2022-2032, $ mn 125
Table 40. Extended Reality Market in Rest of APAC by Country/Region, 2022-2032, $ mn 127
Table 41. Acer Inc.: Company Snapshot 132
Table 42. Acer Inc.: Business Segmentation 133
Table 43. Acer Inc.: Product Portfolio 133


List of Figures



Figure 1. Research Method Flow Chart 13
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 16
Figure 3. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032 18
Figure 4. Asia Pacific Extended Reality Market by Demand Value, 2022-2032, $ mn 21
Figure 5. Asia Pacific Extended Reality Market by Production Value, 2022-2032, $ mn 22
Figure 6. Impact of COVID-19 on Business 26
Figure 7. Primary Drivers and Impact Factors of Asia Pacific Extended Reality Market 32
Figure 8. Forecast of Middle-class Population by Region, 2015-2030, million 35
Figure 9. World Digital Gaming Market, 2022-2032, $ bn 35
Figure 10. Forecast Share of Consumers Who Will Have Used AR for Online Shopping by 2025 by Country 36
Figure 11. Primary Restraints and Impact Factors of Asia Pacific Extended Reality Market 37
Figure 12. Investment Opportunity Analysis 41
Figure 13. Porter’s Fiver Forces Analysis of Asia Pacific Extended Reality Market 44
Figure 14. Breakdown of Asia Pacific Extended Reality Market by Technology, 2022-2032, % of Demand Value 49
Figure 15. Asia Pacific Addressable Market Cap in 2023-2032 by Technology, Demand Value ($ mn) and Share (%) 49
Figure 16. Breakdown of Asia Pacific Extended Reality Market by Technology, 2022-2032, % of Production Value 51
Figure 17. Asia Pacific Addressable Market Cap in 2023-2032 by Technology, Production Value ($ mn) and Share (%) 51
Figure 18. Asia Pacific Extended Reality Market by Technology: Augmented Reality (AR), 2022-2032, $ mn 52
Figure 19. Asia Pacific Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn 53
Figure 20. Asia Pacific Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn 54
Figure 21. Asia Pacific Augmented Reality Market by Technology: Other Technologies, 2022-2032, $ mn 55
Figure 22. Asia Pacific Extended Reality Market by Technology: Virtual Reality (VR), 2022-2032, $ mn 56
Figure 23. Asia Pacific Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn 57
Figure 24. Asia Pacific Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn 58
Figure 25. Asia Pacific Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn 59
Figure 26. Asia Pacific Extended Reality Market by Technology: Mixed Reality (MR), 2022-2032, $ mn 60
Figure 27. Breakdown of Asia Pacific Extended Reality Market by Component, 2022-2032, % of Demand Value 62
Figure 28. Asia Pacific Addressable Market Cap in 2023-2032 by Component, Demand Value ($ mn) and Share (%) 62
Figure 29. Breakdown of Asia Pacific Extended Reality Market by Component, 2022-2032, % of Production Value 64
Figure 30. Asia Pacific Addressable Market Cap in 2023-2032 by Component, Demand Production Value ($ mn) and Share (%) 64
Figure 31. Asia Pacific Extended Reality Market by Component: Hardware, 2022-2032, $ mn 65
Figure 32. Asia Pacific Extended Reality Market by Hardware: Sensors, 2022-2032, $ mn 67
Figure 33. Asia Pacific Extended Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn 68
Figure 34. Asia Pacific Extended Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn 69
Figure 35. Asia Pacific Extended Reality Market by Hardware: Position Trackers, 2022-2032, $ mn 70
Figure 36. Asia Pacific Extended Reality Market by Hardware: Cameras, 2022-2032, $ mn 71
Figure 37. Asia Pacific Extended Reality Market by Hardware: Other Hardware, 2022-2032, $ mn 72
Figure 38. Asia Pacific Extended Reality Market by Component: Software, 2022-2032, $ mn 73
Figure 39. Asia Pacific Extended Reality Market by Software: Software Developer Kits, 2022-2032, $ mn 74
Figure 40. Asia Pacific Extended Reality Market by Software: Cloud-based Solutions, 2022-2032, $ mn 75
Figure 41. Asia Pacific Extended Reality Market by Component: Service & Content Creation, 2022-2032, $ mn 76
Figure 42. Breakdown of Asia Pacific Extended Reality Market by Device Type, 2022-2032, % of Sales Revenue 78
Figure 43. Asia Pacific Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%) 78
Figure 44. Asia Pacific Extended Reality Market by Device Type: AR Devices, 2022-2032, $ mn 79
Figure 45. Asia Pacific Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn 81
Figure 46. Asia Pacific Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn 82
Figure 47. Asia Pacific Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn 83
Figure 48. Asia Pacific Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn 84
Figure 49. Asia Pacific Extended Reality Market by Device Type: VR Devices, 2022-2032, $ mn 85
Figure 50. Asia Pacific Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn 87
Figure 51. Asia Pacific Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn 88
Figure 52. Asia Pacific Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn 89
Figure 53. Asia Pacific Extended Reality Market by Device Type: MR Devices, 2022-2032, $ mn 90
Figure 54. Asia Pacific Mixed Reality (MR) Market by Device: Wireless Devices, 2022-2032, $ mn 91
Figure 55. Asia Pacific Mixed Reality (MR) Market by Device: Wired Devices, 2022-2032, $ mn 92
Figure 56. Breakdown of Asia Pacific Extended Reality Market by Industry Vertical, 2022-2032, % of Demand Value 94
Figure 57. Asia Pacific Addressable Market Cap in 2023-2032 by Industry Vertical, Demand Value ($ mn) and Share (%) 94
Figure 58. Breakdown of Asia Pacific Extended Reality Market by Industry Vertical, 2022-2032, % of Production Value 96
Figure 59. Asia Pacific Addressable Market Cap in 2023-2032 by Industry Vertical, Production Value ($ mn) and Share (%) 96
Figure 60. Asia Pacific Extended Reality Market by Industry Vertical: Gaming & Entertainment, 2022-2032, $ mn 97
Figure 61. Asia Pacific Extended Reality Market by Industry Vertical: Industrial & Manufacturing, 2022-2032, $ mn 98
Figure 62. Asia Pacific Extended Reality Market by Industry Vertical: Aerospace & Defense, 2022-2032, $ mn 99
Figure 63. Asia Pacific Extended Reality Market by Industry Vertical: Healthcare, 2022-2032, $ mn 100
Figure 64. Asia Pacific Extended Reality Market by Industry Vertical: Education, 2022-2032, $ mn 101
Figure 65. Asia Pacific Extended Reality Market by Industry Vertical: Automotive, 2022-2032, $ mn 102
Figure 66. Asia Pacific Extended Reality Market by Industry Vertical: Retail & Marketing, 2022-2032, $ mn 103
Figure 67. Asia Pacific Extended Reality Market by Industry Vertical: Other Verticals, 2022-2032, $ mn 104
Figure 68. Breakdown of Asia Pacific Extended Reality Market by End User, 2022-2032, % of Revenue 106
Figure 69. Asia Pacific Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%) 106
Figure 70. Asia Pacific Extended Reality Market by End User: Consumer, 2022-2032, $ mn 107
Figure 71. Asia Pacific Extended Reality Market by End User: Enterprise, 2022-2032, $ mn 108
Figure 72. Asia Pacific Extended Reality Market by End User: Large Enterprises, 2022-2032, $ mn 109
Figure 73. Asia Pacific Extended Reality Market by End User: Small- & Medium-sized Enterprises (SMEs), 2022-2032, $ mn 110
Figure 74. Breakdown of APAC Extended Reality Market by Country, 2022 and 2032, % of Revenue 112
Figure 75. Contribution to APAC 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 113
Figure 76. Extended Reality Market in Japan, 2022-2032, $ mn 115
Figure 77. Extended Reality Market in China, 2022-2032, $ mn 117
Figure 78. Extended Reality Market in Australia, 2022-2032, $ mn 119
Figure 79. Extended Reality Market in India, 2022-2032, $ mn 122
Figure 80. Extended Reality Market in South Korea, 2022-2032, $ mn 124
Figure 81. Extended Reality Market in Rest of APAC, 2022-2032, $ mn 126
Figure 82. Growth Stage of Asia Pacific Extended Reality Industry over the Forecast Period 128

Research methodology is mainly referring to the practical how of any offered piece of research. More specifically, it’s all about how a researcher systematically designs a study in order to assure extremely valid as well as reliable results that ultimately address the targets and objectives of the research.

In any formal research including academic journal, article, dissertation and so on, there will be a special section on a research methodology that mainly describes what, by whom, how to gather as well as how to evaluate the data are provided.

This research methodology has been segmented into following types:

Primary Research:

It is said to be original information that the researchers collect for the crucial purposes of answering the research questions of readers with the help of surveys, observations and experiments.

Secondary Research:

The secondary research is the data that has already been collected by various other researchers in the form of government analysis or scientific studies.

Qualitative Research:

It is descriptive and subjective method irrespective of facts. Both observation and description are essential in this type of research methodology. Its main vision is to analyze knowledge, attitudes, behaviours as well as opinions of people related to the topic of any research. This method has been operated through grounded research, case study and actionable research.

Quantitative Research:

It contains several laboratory experiments, basic surveys, mathematical calculations, simulations and so on. The possible measurement, quantity or amount is considered to be a major factor in the quantitative research methodology.

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